Customer analytics is the systematic examination of consumer information and behaviour to reveal, attract and retain the most prominent customers. It is a process where the data from customer behaviour is used make key changes in business through market segmentation and predictive analytics.
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We live in a world that is overwhelmed with data. To give it a perspective, we have created 2.5 quintillion data bytes daily in 2020 (Source:Domo). This could be difficult …
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