Digital Media Marketing


The recent growth of digital technology has given businesses a diverse new set of tools to reach, engage, monitor, and respond to consumers to an unprecedented degree. The digital media platform can also be leveraged to target specific consumer segments better. This course aims to give you a deeper understanding of the core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. By the end of this course, you will be able to confidently design a marketing strategy and implement media campaigns across all major online marketing channels.